This year SEAT is getting involved with Primavera Sound, one of the most important urban festivals in the international music scene. Its location in Barcelona, with the Mediterranean Sea as a backdrop and a line-up that gets better every year, makes it a must-see springtime event.

This festival has been held since 2001, and this year’s event promises to continue pushing the envelope when it comes to innovations and surprises. The full line up this year features more than 150 artists, including great names such as Bon Iver, Slayer, Solange, Arcade Fire, Aphex Twin and Van Morrison, and with double the number of electronic music artists performing compared to previous years.

From 31st May to 4th June, Primavera Sound will blast the city with music of every genre. For the first time SEAT will be taking part with a series of actions that will ensure festival goers get to experience the festival to the full.

Within the festival grounds in the Parc del Fòrum, Primavera Sound and SEAT have prepared a tribute to Barcelona with a wall that will take shape throughout the event. A renowned group of urban artists will be responsible for producing this interactive work, welcoming people at the festival and encouraging them to leave their own personal mark on it.

SEAT will also be surprising festival goers with a new seating area between the two main stages, where they can take a break without missing any of the headline acts.

But the festival is not only about the Parc del Fòrum. Thanks to the alliance with SEAT, part of the programme will be taking place in the heart of the city centre. Primavera al Raval will bring in more than 70 artists such as The Make-Up, !!! (Chk Chk Chk) and Julia Jacklin, to play for free between 2nd and 4th June – a unique opportunity for anyone spending time in the city, but who didn’t manage to get their handson tickets for the festival.

SEAT and Primavera Sound don’t just share Barcelona as their city of origin. Music has also been an integral part of the brand’s DNA. This fact is ever more present with the new SEAT Ibiza that comes with BeatsAudio, one of the highest quality sound systems on the market.

If you don’t want to miss anything at this year’s festival, follow us on social media and discover all the news and views about our collaboration. You may even find a few surprises that you’ll definitely not want to miss!

Do you want unforgettable experiences? Start moving, and make things happen.