FAST IS A STATE OF MIND
Ibiza FR. This is what happens when you take awesome, and make it better.
THE STEERING WHEEL
The steering wheel is what really turns your SEAT into an extension of you, your will and your emotions. We understand as a technology gateway to a lot of your car’s features and treat it as a handmade work of art.
1. A Design is Born
Every masterpiece starts with a mark on paper and a lot of expertise goes into each of our designs. The SEAT Arona is our ambitious footprint for future design and beautifully expresses the evolution of our design criteria.
2. Handcrafting Perfection
3. Inner Beauty
4. A Long Journey
A lot of hard work went into designing the SEAT Ateca. Many different craftsmen and engineers, each with their own area of expertise, were challenged to create a vision for future design and turn a dream into a reality.
As car manufacturers, we also work for emotions and feelings. And ensuring quality whenever you are inside your SEAT is a must. This means design, working with haptics, and investigating trends and textures.
HEAD OF DESIGN
30 YEARS OF THE SEAT IBIZA
When the very first SEAT Ibiza was designed, it was done so on one premise: it had to have such a strong personality that it would become a leader in its segment. Three generations later, it still is. Let its four designers tell you the story.